In order to establish what the common conventions of a college magazine are and make sure my magazine includes the necessary conventions so that it appeals to my target audience, I am going to analyse 2 college magazines and 2 contents pages. As shown in the following quotes creativity is not always an easy process:
"A process needed for problem solving. ..Not a special gift enjoyed by a few but a common ability possessed by most people" (Jones, 1993)
"The making of the new and rearranging of the old" (Bentley, 1997)
"Creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation" (Caikszentkmihalyi, 1996)
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