I started my billboard with a pale blue background and then added a layer over the top and coloured it purple, so that it matched the colour scheme of my magazine.
I then used the eraser tool to erase a rectangle shape in the purple layer to reveal the pale blue colour underneath to make room for the text and to make the text stand out more effectively.
I then added the main image that I used on my front cover to link the 2 products together. The reason that I didn't use the actual front cover is to make the billboard last longer (so I can use it when a new issue comes out, the audience will not get confused and try to look for this issue).
I then added potentially the most important convention of the billboard, the masthead and strapline of my magazine so that people know what to look for and what the billboard is advertising.
The final text that I added was information on where to find the magazine and to visit the website that goes with the magazine to find out more information and content. There is also an image of the front cover so that people know what to look for but as it is fairly small, it is not likely to be noticed as much so it will not confuse the audience into thinking this issue is still out when a new one is out.
I added this antique frame around the main image to make it stand out more effectively as the main audience of this billboard will be people who are on the move so do not have time to focus on the small details. Connotations that surround antique frames are classy, elegant, posh etc. which gives the audience an idea of what style this magazine will be and gives a slight indication to the personas of the audience.
