Institution

There are 4 main magazine institutions within the magazine industry which are Bauer Media, IPC (International Publishing Corporation), Hearst and Conde Nast. These institutions publish some of the worlds most well known magazines including Vogue, NME, Empire and GQ. A local publishing institution is Cornwall & Devon Media which publish The Cornish Guardian, Cornwall Today and The Cornishman, this is a publisher that I may consider approaching to publish my own magazine.

Bauer Media

This institution is responsible for creating magazines such as Q, Grazia and Empire, all huge magazines and completely different genres. Bauer Media is a division of the Bauer Media group, the largest privately owned publishing group in Europe. The whole group together creates over 300 magazines that get distrubuted to 15 countries worldwide, aswell as creating products that are accessed online, on the radio and on television.

Grazia

This is a graph from Bauer's website briefly showing that the readership of Grazia is 97.2% females and 2.8% males. It also shows the main age range of readers of Grazia is between 15-44 with the lowest age range being 65+.

IPC (International Publishing Corporation)

IPC is the UK's largest publishing corporation with an audience of 26 million for magazines and 25 million for the websites they create. They have 2 divisions which are IPC Connect, creating the popular weekly magazines for woman such as Now and Chat and television entertainment magazines such as What's On TV and TV Times. The second division IPC Inspire is the team that creates men's magazines such as Rugby World and Nuts. The final division is IPC Southbank which are responsible for the higher class womens magazines such as Marie Claire and InStyle.

Marie Claire



http://www.ipcadvertising.com/resource/n5ezclrh4y28gluwro0w7rgr.pdf - This is the link for all of IPC's abc results. 

http://www.ipcadvertising.com/resource/nwpkvy0e5kxkph0zfra4puo9.pdf - This is the link for IPC's circulation figures.

Condé Nast

Condé Nast is responsible for some of the world's biggest magazines. Creating the likes of Vanity Fair, GQ and of course Vogue, along with 15 others. They are perhaps the most prestigious publising company because of the magazines they are responsible of.

http://www.condenast.com/brands/vogue/media-kit/print

This link shows you the audience profile of Vogue US. It shows that the average age of their readers is 38, that they have 11,265,000 readers in the US and that their readers are 88% female and 12% male.